Demographics
Between the 16th and 20th of March 2012 1,041 mobile phone-using (including smartphone) members of the goo Research monitor panel answered a mobile-phone based questionnaire. 57.7% of the sample were female, 2.5% in their teens, 24.0% in their twenties, 34.2% in their thirties, 28.0% in their forties, and 11.3% aged fifty or older.
Possibly or possibily not connected to this topic is a new broadcast channel for mobile phones that has been launched this month, called Not-tv. Today at the office someone had a program guide, and there was three channels available, but it seemed mostly Korean dramas, US second-tier series, and the occasional minor Hollywood film. The other 7 or 8 One Seg versions of standard television channels are free to view, but this is 420 yen per month, with, as far as I can see, just a chat channel tacked onto the broadcasts for live interaction with the viewers and listeners.
Research results
Read more on: goo research,videoQ1: Do you watch movies, video on your mobile phone, smartphone? (Sample size=1,041)
Often watch 14.5% Sometimes watch 41.5% Just watched once or twice 25.0% Never watched 16.3% Cannot watch movies on my mobile 2.7% Over the last three surveys, the percentages of often and sometimes watchers has been creeping up, which both the article and I suspect is closely related to the growth in the smartphone market.
Q2: In the future, would you want to enjoy video playback on your mobile phone, smartphone? (Sample size=1,041)
Want to watch 54.2% Can?t say either way 24.9% Don?t really want to watch 13.1% Don?t want to watch at all 7.9% Again, the people want to watch has been increasing over the lifetime of this survey series.
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